Video Production
Services
Campaigns and online advertising
This service is for digital campaigns and paid media: planning what should run, setting it up, and making the creative those placements need. It does not promise a number of leads, a ranking or a return.
What marketing work can include
The mix depends on the channels you actually use.
- 01
Campaign planning
Who the campaign is for, what it should say, and which channel is a sensible place for it.
- 02
Online advertising
Setup and ongoing work on Google, Meta and TikTok when those are the right accounts for the brief.
- 03
Creative for the campaign
The film, cut or page the ad points at, coordinated with video production, editing or web development when the campaign needs them.
- 04
Reporting
A readable account of what ran and what the platforms reported. Vanity totals are not the point.
When the ads and the film are disconnected
Campaigns fail quietly when the account, the offer and the creative were never planned together. The work here is to connect those pieces and keep the reporting understandable. What the campaign then does in the market is something we look at, not something this page guarantees.
Campaign setup, ad accounts and the creative those campaigns need. Results depend on the offer, the budget and the market. They are not promised here.
- Campaign planning
- Google, Meta and TikTok ads
- Creative for campaigns
How a campaign engagement runs
The account is set up against a brief, then adjusted from what the platforms actually show.
- 01
Brief and offer
What you are promoting, who it is for, and what budget is available to spend.
- 02
Setup
Accounts, structure and the creative the placements will use.
- 03
Live work
The campaign runs. Changes follow what the reporting shows, not a fixed promise.
- 04
Review
A plain summary of the period: what ran, what changed, and what is worth doing next.
Related references
Published projects already tagged with marketing or social campaign work.
Questions
Online Marketing
Have an offer worth promoting?
Tell me the offer and the channels, and we can plan the campaign work from there.